Job description

Responsibilities:

A growth marketer drives customer loyalty and engages with new audiences. In contrast to traditional marketers, who focus on increasing brand awareness, growth marketers focus on the customer experience within the sales funnel (AR model)

Marketing Campaigns/Activities Implementation:

Take ownership of Marketing activities for certain delivery services; Fully responsible for researching, planning, executing, delivering, and managing directly integrated marketing campaigns across all available channels for both branding and user growth purposes.
Work closely with all functional sub-teams (Design, Content,…) and other departments (Business Development, Operations, Finance, Product…) to implement marketing campaigns/activities effectively;
Manage and collaborate closely with the Digital team to optimize the performance of digital marketing channels in your own campaigns (including performance results and cost)
Have the ability to define, set up, and evaluate marketing campaigns results in both performance and branding effectiveness, and actively provide recommendations for next actions.

User/Service Growth and User Retention:

Plan and Implement growth activities/initiatives to acquire new users for delivery services
Collaborate with the Business team to run in-app marketing campaigns/activities for user retention purposes.
Have the ability in product and competitor analysis to help the team adapt with fast-paced market, understand business situations and make timely marketing decisions

Job requirement

The Must-haves:

At least 3 years of experience at any related position in handling marketing campaigns, promotions, service communication or user acquisition… (having experience in E-commerce, retail, logistics, or the on-demand company is an advantage)
Have a clear understanding and basic framework in how to plan and execute end-to-end marketing campaigns implementation (new service launch, user marketing campaigns,...)
Problem-solving and growth mindset; Be progressive, active, and innovative and always thrived in a fast-paced environment
Have excellent communication skills. Good interpersonal skills in working with different stakeholders in various teams and levels

The Nice-to-haves:

Time and project management skills, including work on multiple projects under high pressure
Basic in User Experience Implementation Skills
Good in data analysis (have ability to use SQL or other BI tools is a plus), A/B Test Deployment and have experience in conducting user/market research
Good sense on creative design and content is preferrable